Social Media Case Study: Online Marketing Agency

This is a post in the Social Media Case Study Series. Catch up on?the posts you?ve missed!?This week our case studies will focus on how two physicians are using social media marketing in their practices.?

Online marketing for an online marketing agency? It sounds redundant, but it isn?t. Even those of us offering online marketing services have to make sure we?re paying attention to our own inbound marketing. After all, if clients are hiring agencies to help them build their online presence, there?s no better portfolio than the agency?s own social media profiles and website.

Chris Strom runs a?Denver marketing?company, helping companies who are struggling to build their business online. He regularly writes about web technologies,?inbound marketing?and other topics on his company blog.

1. How is your business approaching social media? Specifically, what strategies and objectives do you have from your time spent connecting online?

Chris:??We use a hub and spoke strategy where the?company website is the hub. We use social media sites as spokes to drive people to our website where they can convert into leads or prospects.

We blog two times a week on internet marketing and sales and then post links to these posts on our social media site. Each blog post includes a call to action at the end that promotes a free eBook, a request for services or other calls to action.

Our main goal is to send people to our website and our followers and fans (network) is an extension of the company?s contact list.

2. What is one of the biggest challenge you have when marketing their businesses online?

Chris: Our biggest challenge is that social media often works best for consumer brands (music, movies, etc) or locally (restaurants, bars, etc) or for fun brands. We?re a B2B company so it?s harder to engage people with our content. Companies that are consumer facing tend to have more engagement.

3. Have you found a particular social media site (Facebook, Google+, Twitter, LinkedIn, etc) more useful than others? If so, which has delivered the best results?

Chris: LinkedIn is working the best for lead generation and network building. It really is the best platform for professional network building. We use the Answers and Group conversations, but people can be overly promotional on LinkedIn.

4. What content are you sharing and how are you using social media to grow your business?

Chris: In general, we share about web technology. We have a series of blogs on WordPress for your website that hits on technology and marketing.

I?ve found that it helps to put out themes for each week and plan out a quarter?s worth of content. There are many topics that need more than a 400 word blog post and you can write about it for quite some time while covering different aspects.

5. What advice do you have for others in your industry who want to use or improve their social media efforts?

Chris: Overall, marketing and business in general is a cumulative thing. A lot of times it?s planned around specific campaigns, but a lot of the activities are cumulative over time.

As you put out new content on your site, it grows and grows. Unless you?re doing it all wrong, it will steadily grow your website traffic. It?s the same with your contacts on social media. The longer you do it, the bigger your network. The more people that know you, the more times they?ll need your help or refer people to you. You need to take a disciplined and cumulative approach.

?

Connect with Chris Strom LLC on?Facebook,?Twitter?or Google+

?

More social media case studies

Are you a professional using social media??Contact me?to contribute to this case study series.

?

trisomy 18 lewis black kirkwood chris brown and rihanna nightline brady quinn brady quinn